C9 Launch

Overview

Helped oversee the production of the product release event including all audio, video, and lighting elements, as well as the branding and retail layout & strategy of the popup event in Beverly Hills.
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Breakdown

Target and C9 Champion collaborated with celebrity fitness instructor Anna Kaiser to launch a new activewear collection called "C9 Champion Limited Edition by Anna Kaiser." The launch event was held at a popup venue in the Beverly Hills area. The collection featured stylish and functional workout clothing, including sports bras, leggings, tank tops, and jackets. Anna Kaiser's signature dance-inspired workout style was incorporated into the designs, with pieces that could easily transition from the gym to everyday wear.

“The apparel was shown in action with pop-up fitness classes at Target stores nationwide, leading up to a Facebook Live fitness class in NYC. This class earned over 3M views and sold out the collection in just a few hours.”

The launch event included a mini-fashion show featuring models wearing the new collection while performing dance-inspired routines. Attendees also had the opportunity to participate in a workout class led by Anna Kaiser herself. The C9 Champion Limited Edition by Anna Kaiser collection was sold exclusively at Target stores and on their website for a limited time.
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Services

Brand Partnerships
Branding Strategy
Broadcast Production
Campaign Management
Creative Direction
Content Production
Digital Strategy
Event Production
Live Streaming Production
Production Management
Product Marketing
Retail Strategy
Technical Production
Video Production