PopSugar
Coachella Day Party
Palm Springs
Helped oversee the creation of the activations and day party event, an official off-site Coachella party. We took lead on venue management, event production and labor management. Also assisted with creative input and key branding installations, signage, and creative for the launch party.
PopSugar's annual Coachella party featuring activations with Nordstrom, Ulta Beauty and Three Olives Vodka, as well as a live performance by Daya. In a one-day takeover of the Colony Palms Hotel, PopSugar produced exclusive events that provided attendees with the ultimate destination where music meets style. There were plenty of social media-friendly pop-ups including an installation by PopSugar Studios which let festivalgoers create shareable videos.
Brand Partnerships
Creative Direction
Event Production
Experiential Design + Integration
Guest Relations
Influencer Management
Influencer Strategy
Production Management
Sponsorship Procurement
Talent Procurement
