Lollapalooza

Overview

Created an immersive VIP festival experience for T-Mobile Club Magenta members at the Lollapalooza music festival with production of “With the Band” featuring The Magenta (red) Carpet, The Magenta (green) Room, The Studio, The Dressing Room, and The Best View in the House. Club Magenta wasn't just a space, it was an immersive journey where technology met artistry, creating an unforgettable experience for festival-goers.
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Breakdown

Visitors could relax in stylish lounges, charge their devices, and engage in fun activities while enjoying a break from the festival crowds. Exciting activations were present to elevate the VIP feel with a beauty bar where attendees could refresh their festival look with complimentary makeup and hairstyling services. Additionally, a claw machine giveaway offered exciting prizes like exclusive merch, side stage passes and more.

One of the highlights of Club Magenta was its artist area, where emerging artists and renowned performers alike took the spotlight. Moreover, T-Mobile leveraged its network capabilities to offer seamless connectivity, ensuring that attendees could share their experiences in real-time.

“It's like stepping into an exclusive Miami night club while being surrounded by the best music and vibes. Club Magenta is not just a space; it's an experience that transcends boundaries and connects people in ways you wouldn't expect.”

Beyond the music, Club Magenta offered a haven for relaxation and socialization. Attendees could recharge their devices at charging stations while lounging in comfortable seating areas. Additionally, T-Mobile's commitment to sustainability was evident in the eco-friendly design elements incorporated throughout the space.

As the sun set over Grant Park, Club Magenta came alive with vibrant light displays and interactive projections. It was a celebration of music, technology, and community, a testament to T-Mobile's dedication to redefining the festival experience.
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Services

Brand Partnerships
Broadcast Production
Creative Direction
Event Production
Experiential Design + Integration
Graphic Design
Guest Relations
Influencer Management + Strategy
Live Show Production
Production Management
Set Design
Technical Production
Video Production
Vip Hospitality Management
Talent Booking
Artist Collaborations