SXSW

MTV Woodies

client

Viacom

project

Annual Award Show

location

Austin

Overview

Assisted the producers of the Woodie Awards with implementing production elements (audio, video, lighting, carpentry, FX, etc) and overall execution of the event.

Breakdown

Hosted by rapper and actor A$AP Rocky, MTV’s reimagined Woodie Awards on the American-Statesman parking lot at South by Southwest music festival in Austin, Texas  is an annual festival and live TV event. The Woodies look to discover emerging musicians, honouring winners with a chunk of wood that has a large nail pierced down the middle and a hammer attached to the front of it. But MTV changed things up this year: Instead of handing out awards, the show chose 10 music artists they believe were poised to rise.

“This is all about shedding light on the music of this generation, the love and bond between different artists,” the rapper said in a recent interview. “We want to shed light at the Woodies on those who influences a lot of people and those who don’t get credit,” says A$AP Rocky.

A 4-hour long pre-show festival included artists such as A$AP Ferg, Kehlani, Anderson .Paak & The Free Nationals, BØRNS, CHVRCHES, Jack Garratt, Jidenna, Lukas Graham and more all took the stage as well. Additional appearances by Pusha T, Aaron Paul, and Nessa were made throughout the course of the day, and to top off the night, The Chainsmokers closed out the live show with an 8 song set and their hit single Roses.

Services

Audio Production
Broadcast Production
Lighting Design
Live Show Production
Production Management
Technical Production
Video Production