NBA
ASW Luncheon
Los Angeles
Assisted a team of producers with the NBA in an ongoing mission to bring awareness to the continuously growing international markets and the league as a whole. Helped bring awareness through a popup seminar and panel luncheon featuring current and former players and celebrities with roots from Africa.
The NBA Africa Luncheon was an invitation-only event that brought together business leaders, current and former NBA players, and other influential figures to discuss the growth and development of basketball in Africa. The event was hosted by the NBA and the National Basketball Players Association (NBPA). One of the main topics of discussion was the upcoming launch of the Basketball Africa League (BAL), a partnership between the NBA and FIBA Africa that aims to establish a professional basketball league in Africa.
“Once again we celebrated the African continent at the annual NBA Africa All-Star Luncheon in Los Angeles during the NBA AllStar Weekend. The highlight was the announcement that NBA Africa Game is returning to South Africa for the third time this August. Africa's time is now!”
The luncheon featured attendees including NBA Commissioner Adam Silver, NBPA Executive Director Michele Roberts, Grammy Award wining artists AKON, and several current and former NBA players, including Luol Deng, Joel Embiid, Dikembe Mutombo and Chris Paul. Overall, the NBA Africa Luncheon was a significant event that highlighted the NBA's commitment to expanding the game of basketball in Africa and promoting economic development and social progress on the continent.
Event Production
Production Management
Technical Production
Video Production
