SEC Mobile Tour

Overview

Oversaw the planning and execution of a 10 stop multi-city tour of the SEC conference in the NCAA. We helped T-Mobile design a tour to connect with customers to enhance their fan experience at their beloved SEC college football games. We truly built an activation for the tailgate going football fan.
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Breakdown

The 2023 T-Mobile SEC HQ Mobile Tour made waves across various football tailgates in the Southeastern Conference (SEC) in key states including Alabama, Florida, Georgia, Texas and South Carolina among others. This innovative campaign integrated experiential marketing with immersive brand activations, centered around the theme of "Our House".

At each stop, fans were treated to an array of interactive experiences and immersive activations that showcased T-Mobile's cutting-edge technology and commitment to connectivity. The build featured a custom fabricated airstream, football wall display and home themed props and decor to tie in the space. The activation allowed fans to step into the shoes of their favorite players and also receive live demonstrations of T-Mobile's latest 5G capabilities, offering a unique blend of entertainment and education.

"We came for the football, but we stayed for the T-Mobile experience. It's not just about connectivity; it's about creating connections. T-Mobile nailed it."

One of the highlights of the tour was the exclusive screening of the original series "Spiling the T in the SEC." This captivating documentary-style series delved deep into the heart of SEC football culture, capturing the passion and traditions of players and teams that define the conference. Through compelling storytelling and stunning visuals, "Spiling the T in the SEC" resonated with fans and underscored T-Mobile's alignment with the spirit of collegiate athletics.

Throughout the tour, attendees were not only spectators but active participants in shaping the T-Mobile experience. Interactive games, photo opportunities with SEC mascots, and giveaways further enhanced engagement and fostered a sense of community among fans.
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Services

Creative Design
Fabrication
Tour Management
Transportation
Storage & Logistics
Talent Booking
Brand Activation Strategy
Social Media Integration
Content Creation