Stagecoach

Overview

Helped oversee the creation and production of the Club Magenta activation at Stagecoach festival in Indio, CA. The member-only space featured an exclusive bar, country music themed furnishings, and giveaways. We took lead of event production and also assisted with creative input and key branding installations, signage, and creative.
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Breakdown

T-Mobile transformed the Stagecoach music festival into a playground of innovation at Club Magenta. Here, attendees were not mere spectators but active participants in a dynamic fusion of music, technology, and brand engagement.

T-Mobile's commitment to innovation was noticeable in every aspect of the event, from interactive installations to exclusive perks for T-Mobile customers. Attendees were treated to an unforgettable experience that seamlessly blended entertainment, connectivity, and immersive brand engagement including the 5G Playground, Virtual Reality Concert Experience, Magenta Lounge and Interactive Photo Booths.

“As a lifelong country music fan and T-Mobile customer, Club Magenta at Stagecoach exceeded all my expectations. The combination of incredible music, cutting-edge technology, and VIP perks made for an unforgettable experience. I'll definitely be back next year!"

Club Magenta at Stagecoach 2023 was more than just a music festival, it was a testament to T-Mobile's innovative spirit and commitment to redefining the customer experience. By seamlessly integrating technology, entertainment, and brand engagement, T-Mobile created an unforgettable event that left a lasting impression on attendees.
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Services

Brand Partnerships
Broadcast Production
Creative Direction
Event Production
Experiential Design + Integration
Graphic Design
Guest Relations
Influencer Management + Strategy
Live Show Production
Production Management
Set Design
Technical Production
Video Production
VIP Hospitality Management
Talent Booking
Artist Collaborations